Happy Day of Love to everyone. This isn't how the day was always celebrated, as it has quite a mysterious past (Roman? Christian? Something else entirely?). But whether you think of it as a day of love, fertility, or something different, there's no denying into today's world, it has a definitive moment.
That said, not everyone approaches Valentine's Day with joy. Years where I didn't have a Valentine, I just wanted this day to pass by quickly. Now that I do, we've worked really hard to keep it low key and unassuming, exchanging only cards and a kiss. We treat each other to gifts on birthdays and then big gifts we need or want become "multi event gifts" (e.g. anniversary + Xmas, etc). Why? Historically money - we've been frugal and focused heavily on savings, so we, instead, stretch a gift that's bigger and meaningful across many events and work to make days like today small, focused, more about just being together and enjoying a special cup of coffee or takeout and a movie instead of adding another big event into the year.
But Valentine's Day doesn't just have to be about the partner in your life. And that's where this day can be truly beautiful. Make a friend or family member feel special with a card or phone call. Maybe even a surprise cup of coffee. Have a dog or cat? Give them a big hug and snuggle tightly, because to them, every day is Valentine's Day, as you are the most important thing in their whole world.
The point is, don't buy into the commercial nature of the day to find your joy and validation. You're enough as you are, and sharing love doesn't take money. It takes a smile, a little bit of time, and something that shows you recognize another.
Happy Valentine's Day! *hugs*